Seth Godin refuses to settle for mediocrity and does not get lost to drive people to become better. Even if you have financing but your product is mediocre, don’t bother people to buy from you.

You have to communicate emotion to be able to convince others; if you can’t communicate emotion, you can’t make a sale.

Mediocrity is not for you. Seth Godin has been to a lot of depths, started his blog years ago, and had lots of things he could have done, but blogging is just what he’s going to do.

You don’t have to like his blog, he says. His goal is to make his book become what he is right now. Watch this video now.