Howard Schultz started to fill souls not just by treating Starbucks as a business but as a way to fill people’s needs; a sense of belonging to something where they can relax after a hard day’s work. Most people see him as the spiritual leader of the company, and whenever he’s around, people anticipate that there’s always something magical will happen. They see him as a rock star and everybody would be excited when they see him in a room.
What makes him a great marketer is his sincerity and commitment in serving others through a warm cup of coffee. How about you? Do you have someone in your life who is like a mentor and leader to your growth? Share them in the comments below!