The video talks about successful “muses” as described at www.fourhourbody.com in the “case studies” section. Tim Ferriss shows a few examples of cash cows – various products and businesses that are able to establish a solid product that brings a steady stream of cash, enabling the business owners to create other ventures. He calls these “muses”, models and/or examples that are well put together. Included also is a sports drink and supplement drink, guerilladrummaking.com, and Food Heroes book by Georgia Pellegrini about artisanal food devotees such as Marion Burroughs, Francis Honore, Jon Rowley and many more.
Creating your own Muses is very possible, learn it from the video!